So what does this mean? It means when you face trials, you run to the roar. When a trial or challenge presents itself, we begin to hear the roar and want to run the other way. But as we run or stand frozen in fear, the roar just get loader…and it soon becomes all that we can hear. R.O.A.R. Simply, if the roar becomes all you can hear, rumbling in your ears, run to the roar! When you do, you may just find an aged lion that you can just walk on past.
The story takes place on a savannah setting in Africa where the head of a pride, the magnificent Lion, is aging. As he gets older, his mange begins to tatter, his teeth lose their strength and his body begins to fade. As he continues to rule and fight for his position through his old age, the only form of protection he has left is his roar. As the younger lions challenge him, the strength of his mighty roar will cause them to retreat. As the shift of power finally takes place, rather than drive him off, some prides will use the aged lion to their advantage.